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January 2009 PMX Newsletter
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Contents: Year of the Ox, Little Tokyo New Year, ALA 09 Winner, Get Published!, Contests and Freebies, PMX on Facebook/Twitter

Happy Year of the Ox!
by Amirah May Limayo, PMX Staff

Year of the OxChinese New Year (also known as Lunar New year or Spring Festival) is one of the most important holidays celebrated in the Chinese tradition. It is also commonly celebrated in other Asian cultures such as Japanese, Korean, and Vietnamese. In 2009, Chinese New Year is celebrated on January 26. The celebration starts on a New Moon and ends with the Lantern Festival on the Full Moon fifteen days later.

The Chinese calendar has a 12-year cycle. All 12 signs of the Zodiac are represented by animals. The year 2009 is the Year of the Ox. The Ox is the symbol for prosperity through fortitude and hard work. Traditionally, people born under the influence of the Ox are thought to be kind, caring souls, logical, positive, and filled with common sense and security.

The holiday is celebrated with big family gatherings, gift giving, the eating of symbolic foods and display of festive decorations--all focused on bringing good luck for the new year and celebrating the coming of Spring. It is common for adults to give red envelopes (or packets) to young children. The red envelopes usually contain money in the amount of an even number. The number 6 or 8 are considered very lucky in terms of wealth. Wearing red clothing during the New Year celebrations will scare away evil spirits and bad fortunes

New Year parades are celebrated with fireworks to drive away evil spirits. The dragon and/or lion dances on the streets also are performed to scare away evil spirits. San Francisco, Los Angeles, and New York City are some of the U.S. cities that have annual New Year celebrations.

PMX wishes everyone a Happy New Year!

Oshogatsu in Little Tokyo New Year Celebration
by Paula Angeles, PMX Staff

On January 1, 2009, Little Tokyo in Los Angeles was hopping with celebration. The Japanese Chamber of Commerce of Southern California sponsored the annual event "Oshogatsu in Little Tokyo" which brought out thousands of people from all over the Southland for a day of Japanese culture immersion. Many locations throughout Little Tokyo hosted various performances and demonstrations, from karate and taiko drum performances to the ever popular mochi-pounding square. Even the Koyasan Buddhist Temple, a hidden jewel tucked away under the shadow of the Miyako Hotel, opened its' doors to the public. This was where you can get annual lucky arrows and talismans for a donation.

There were so many wonderful things to see and do during the Oshogatsu that four hours weren't enough to take it all in. With that, we will let the pictures do the storytelling.

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Folk songs being sung.
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Food vendors at Weller Court
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Weller Court main stage
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Wishes at the Koyasan Buddhist Temple
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Study talisman
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Take your aggression out by pounding mochi!
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Winner Announcement! PMX Survey at Anime Los Angeles 2009
Michelle Krumm won two PMX 2009 Full badge memberships by taking our survey at ALA 09 in early January! Congratulations, Michelle! :D

Get Published! PMX Monthly Newsletter Submission Guidelines
Are you an aspiring writer, photographer, manga or graphic artist, or videographer/reporter? Contribute to our monthly newsletter! Build your writing/artist porfolio or clip file with PMX! If you want to get published, you have to start somewhere, right? Not only that, if your piece is chosen, we'll give you five of our limited edition PMX buttons! These buttons are never for sale. They are earned! :D

We are looking for articles about the following subjects in Asian and Asian American pop culture:

- Country profiles (i.e., Korea, China)
- Celebrity sightings (with photos - not at a convention)
- Book reviews
- Movie reviews
- Album reviews
- Artist reviews
- Concert/club performances/live reviews (not in a convention)
- Restaurant reviews
- Community profiles (i.e., Little Tokyo, Koreatown)
- Festival reports (i.e., Nisei Week)
- Fashion reports
- Trend reports
- Asian holiday/celebration/tradition reports (i.e., Midnight Mass for Filipinos)
- Anime/Manga/Pop culture news (i.e., Spanish translation of classic anime in Equador)
- and many others!

Just submit your article to our editors and we'll pick the best ones. If we pick your piece, congratulations! You are now a published writer/artist!

Submissions must be 250-350 words in length. If you're submitting a video, please make sure it is under 10 minutes long. If you're submitting an image, please make sure you have legal rights to distribute this image. No anonymous submissions will be accepted. If you want to become a regular contributor, please let us know! We'll be more than happy to support your dream!

Please send your submissions to editors(at)pacificmediaexpo(dot)com.

Contests and Freebies

Freebies for February only: PMX is currently giving away pocket calendars in packs of 10 for individuals and 25 or more for anime or Asian culture clubs! Hurry! Calendars are limited and when we run out at the end of the month, we won't get them again until January 2010! Email marketing(at)pacificmediaexpo(dot)com your name, club name, and mailing address. Please indicate if you're an individual or getting calendars for a club.

Freebies for the rest of the year: Does your club need stuff to raffle off during special meetings/events? PMX gets all sorts of stuff from anime companies. Let us know when your special meeting/event is and we’ll see what we can give you. Give us a two week leadtime though. Email us at marketing-at-pacificmediaexpo(dot)com and we'll send you stuff right away!

Contest deadline March 31, 2009! PMX is having our first ever Button Design Contest! One stipulation: your design must fit in a one-inch round button. Send us your name and your design by email at marketing(at)pacificmediaexpo(dot)com and we'll post your design on our forums so that everyone can judge which design is the best. The winner gets 25 buttons with their design (because buttons are never for sale, only earned) and a pair of PMX 2009 Full badge memberships! Send all submissions to marketing(at)pacificmediaexpo(dot)com.

Last Call! We also have a monthly raffle that ends at midnight, January 31, 2009. This month's prize is a framed, autographed Suicide Ali postcard! Go to to enter.

Social Networking with PMX
You already know you can reach PMX at But did you know we're all over Facebook? We even have a Twitter page! So click on the links below to friend us or follow us! You might even get news or in-person freebies faster than other people especially on Twitter (hint)!

Do you want to be removed from our PMX Newsletter mailing list? Just let us know!

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May 2010 raffle
Win: An autographed Angelic Pretty poster! Click here. (05.08.10)

April 17-18 Swap Meet
Vendor registration is now open for the PMX Anime Swap Meet at the Monterey Park Cherry Blossom Festival! Click here for event information and links. (04.13.10)

April 2010 raffle
Win: An autographed Aoi Kidokoro mini poster! (April Raffle closed on 04.30.10) (04.13.10)

March 2010 raffle
Win: Autographed UchuSentai NOIZ poster! (March Raffle closed on 04.10.10) (03.29.10)

February 2010 raffle
Win: Autographed button of Takuya Angel! (February Raffle closed on 03.10.10) (02.22.10)

January 2010 raffle
Win: Autographed self-portrait sketch of Excel Saga director Nabeshin! (January Raffle closed on 01.31.10) (01.07.10)

PMX Holiday Swap Meet
Do you want your anime fix and shop with your friends at the same time? Come to the Valley Gakuen Japanese School/PMX Holiday Anime Swap Meet and Screening - Saturday, December 12, 2009 - 12:00 PM to 6:00 PM. This event is FREE TO THE PUBLIC! Click here for more info. (11.30.09)

Event tracking
Check out the PMX09 Programming Schedule. (11.06.09)

Buy a ticket and get a free autograph from UchuSentai NOIZ. Pit tickets get a signed photo and signed poster. Middle tickets get a signed poster. (11.06.09)

Many sounds
Hydraphonic is PMX's Saturday music event. Hydraphonic features Poel, Nobu Albatross, Kiryu, and Lemon Drop Kick. No ticket needed. Hydraphonic is at 1 p.m. to 3:30 p.m. Saturday. (10.31.09)

At-Con Registration
The Registration page has been completely updated. Click here to see all the Registration policies for 2009. (10.27.09)

Concert tickets
Tickets for the Pacific Music Live 09 concert are now on sale. See the Music Ticketing Policy to buy. (10.23.09)

More music
Joining the lineup for the Pacific Music Live 09 concert is Ai Chérie and Rusika. (10.23.09)

Meet the DJs
The PMX Dance brings you the talents of Takuya Angel, DJ ¡PAZ!, DJ Tw33k, DJ Tory Trajec, and DJ Oui-Ji. (10.23.09)

October/November 2009 raffle
Win: A framed Suicide Ali postcard and a kitty scarf from Rosaleen Dhu Designs! (October/November Raffle closed on 11.30.09) (10.21.09)

Tea Party Auction
The online parallel auction for Head Table tickets is ready to go! The auction bidder registration page is open NOW. Bids will be accepted starting at Noon today (Oct 18). The original planned closing time of 8pm Oct 22 still applies. (10.18.09)

$35 Pre-Reg extended
The October pre-reg rate for Full memberships has been extended to the 20th. Click here for registration info. (10.16.09)

Cat scratch fashion
Designer Gashikon of the Hangry & Angry fashion line of h.Naoto to show off her works at the PMX Fashion Show. Find out more. (10.16.09)

Sakedol dreams
Pop idol duo Papillon to perform in the Pacific Music Live 09 concert. More on music. (10.16.09)

Meet Kiryu
Singer/Songwriter Kiryu will be at PMX to meet his fans! Find out more about Kiryu's visit here. (10.14.09)

Return of the NOIZ
Visual kei rock band UchuSentai NOIZ returns! Catch them in concert at Pacific Music Live 09. (10.14.09)

Angelic Pretty is back!
Iconic lolita fashion label Angelic Pretty returns! Click here for more information about their Magical Boutique, Wonderland Tea Party, and the PMX Fashion Show. (10.05.09)

Nabeshin at PMX09
Anime director and cameo character Shinichi "Nabeshin" Watanabe will be participating at PMX in an autograph session and a focus panel. (09.29.09)

Cutting-edge fashion
PMX09 is pleased to announce its first Guest of Honor: Takuya Sawada of Takuya Angel. Check out Takuya Angel designs in the fashion show and boutique. Watch Takuya Sawada spin during the dance. (09.04.09)

September 2009 raffle
Win: Autographed Suicide Ali Poster! (September Raffle closed on 09.30.09) (09.02.09)

August 2009 raffle
Win: Uchusentai Noiz DVD, Sample CD, and 2 PMX 09 Full Badges! (August Raffle closed on 08.31.09) (08.08.09)

Cosplay info posted
Information about Cosplay at PMX and our CosFest competition is up. Click here. (08.03.09)

Press and Industry info posted
Policies for Press and Industry passes are up and registration links are active. (07.28.09)

July 2009 raffle
Win: Autographed Kaya poster! (July Raffle closed on 08.05.09) (07.01.09)

June 2009 raffle
Win: Autographed Suicide Ali poster! (June Raffle closed on 06.30.09) (06.22.09)

You can now register for PMX09 here. And book your hotel room at the special con rate here. (05.22.09)

New look
Welcome to the website's look for 2009. This is a work-in-progress, so please check often for news and updates. (05.21.09)

May 2009 raffle
Win: Autographed Angelic Pretty poster! (May Raffle closed on 05.31.09) (05.19.09)

April 2009 raffle
Win: Framed and autographed Kaya postcard! (April Raffle closed on 04.30.09) (04.14.09)

PMX Collectors' Swap Meet
Join us at the Monterey Park Cherry Blossom Festival (April 18-19, 11 AM - 6 PM). (03.28.09)

March 2009 raffle
Win: Robotech Shadow Chronicles 2-Disc Collector's Edition, a VF-1A Max Type Valkyrie Super Poseable Figure, and 2 PMX 2009 Full Memberships! (March Raffle closed on 03.31.09) (03.06.09)

February 2009 raffle
Win an autographed and framed Kaya postcard! (February Raffle closed on 02.28.09) (02.10.09)

Save the date! Nov. 6-8, '09
PMX 2009 returns to the LAX Hilton for another year of fun! (01.14.09)

January 2009 raffle
Win an autographed and framed Suicide Ali postcard! (January Raffle closed on 01.31.09) (01.02.09)

© 2009 Pacific Media Expo
Images used with permission and are copyrighted by their respective owners.