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Home arrow Industry arrow PMX 2012 Industry Information
PMX 2012 Industry Information

Please note the Industry policies have changed significantly from previous years. There is a limit of 4 complimentary passes per organization. Also, pre-reg deadlines, at-con pricing, and the credentials requirements will be strictly enforced.

As one of the focal points for people interested in Asian media and pop culture, Pacific Media Expo® welcomes members of the entertainment industry to participate in our convention. Industry professionals who are actively involved in projects that are popular with our attendees are encouraged to apply for a complimentary, full pass to the convention, and are welcome to purchase tickets for special events such as concerts.

See the sections below for detailed information about how to qualify, how to apply, and how to pick up Industry Passes. If you have further questions, contact the PMX Industry Liaison and we will be happy to assist you.

Note: If you plan to participate in special events such as Artists Market and CosFest, please be aware that you may need to obtain a regular attendee badge. See below for more details.

Industry Pass General Information

Industry Passes are valid for the entire convention weekend. They may be obtained by the following three methods:

  1. Pre-registration. You apply online by the pre-registration deadline (November 4th, 2011) and are approved before the convention. Please take note of the new qualification requirements for 2012. There is no charge for this method if you meet all the requirements.
  2. Online Application. You apply online but do not qualify for Pre-registration for whatever reason. We will process your application as pre-con resources permit, including at-con if your application is very late. This method costs $20 per person. Note that approval before the convention does not waive the fee.
  3. At-Con Application. You apply in person when you arrive at the convention, and we process your application as at-con resources permit. This method costs $20 per person.

Note that we may waive fees and/or requirements at our discretion, and we reserve the right to deny any application for any reason at any time.

Due to increasing numbers of industry attendees, all requests for non-industry guest passes will be denied. Industry professionals must register their non-industry guests through the general attendee registration.

**TIP**: Industry members are highly encouraged to pre-register for an Industry Pass. Our access to information while at the convention is limited, so Industry Staff may have to deny your application at the convention if they cannot verify your professional status.

How to Apply for an Industry Pass

  1. Determine whether you qualify for an industry badge. Please see below for qualifications & policies.
  2. Submit an industry pass registration form (see the bottom of this page for a link).
    • Provide full legal names when registering. They must match your photo ID(s) during at-con pickup.
    • In the Credentials field, provide a link to your IMDB and/or entry if you have them.

    You must submit your online application no later than 23:59 PST on November 4, 2012 in order to be considered for a complimentary badge. If you miss the deadline, you can still apply online or at-con but applications will be processed as resources permit and will be charged a $20 fee if approved. On-site applicants are bound to the same restrictions as online registrants. Applications can be approved or denied at the discretion of Industry Staff.

    Note: Due to the high number of industry applications, each qualifying organization may receive no more than four (4) complimentary industry passes. Additional passes can be purchased at-con for a discounted rate of $20 for the full convention weekend for any remaining individuals within the company who would like to receive industry membership. All additional passes are still subject to the industry qualifications, policies and convention review process.

  3. Provide proof of your relationship with the organization you registered with. This can be in the form of links to staff lists, IMDB and/or ANN entries if you have them.
  4. Wait. When you complete your registration form, you will receive a registration receipt page. This acknowledges only our receipt of your application; it does not signify approval.
  5. Please allow at least 10 business days for your application to be processed. Once your application has been received, we will review your submission and qualifications. You will be notified via email if your application is approved or denied, and you may also receive a postcard from PMX Registration. If you do not receive an e-mail informing you of your application status after 10 business days, feel free to contact the PMX Industry Liaison and inquire.

At the Convention

When you arrive at the Convention, present the following when you arrive at the Industry Office in room San Lorenzo A on the 2nd floor of the LAX Hilton:

  1. A valid photo ID
  2. Proof of approval or application:
    • Physical postcard from PMX Registration, or
    • Printout of approval e-mail, or
    • Printout of your registration receipt page from PMX web registration. This will help expedite your at-con processing, but it is not a valid approval document.
  3. A business card or letter of intent. All credentials must include company / organization name, individual name, and contact information. Your individual name on your credentials, and your badge name on your registration form, must both match your photo ID. Furthermore:
    • Business cards must be printed, not written.
    • Letters of intent must be printed on an official company letterhead. An example is provided here.

NOTE: If you have any corrections, please, notify the staffer BEFORE your badge is printed. Otherwise, a $5 correction fee will be charged.

You may only pick up your own badge. Proxy pick-up of badges for other members of your group is no longer allowed.

PMX Industry Staff reserve the right to deny any applicant (online or at-con) who fails to produce any of the above documentation during check-in.

PMX Industry Office Hours

Friday, November 9 12:00 PM - 8:00 PM
Saturday, November 10 9:00 AM – 6:00 PM
Sunday, November 11 9:00 AM – 4:00 PM

Industry Qualifications

Industry Pass Registration is only open to professionals with a substantial involvement in industries promoted by Pacific Media Expo®. These industries include, but are not limited to, the Anime, Manga, and Asian entertainment industries. Pacific Media Expo® welcomes creators, executives, talent, and marketing personnel from organizations that are actively working on current projects that interest PMX attendees.

Applications are reviewed on a case-by-case basis by PMX Industry Staff; therefore it is helpful for our staff to know about your current projects in order to review your application. If your project is not yet announced, we may be willing to sign reasonable non-disclosure agreements before you disclose the information. Please contact the PMX Industry Liaison to discuss any necessary NDAs.

In this section, to be employed in the industry means working for a company or organization that is recognized as a licensing, production, post-production, distributor, or corporate level retail entity. We may recognize other employment arrangements at our discretion.

All Industry Pass applicants must fulfill at least the following requirements:

  • Must be a minimum of 18 years of age by/on November 9, 2012.
  • Must have been employed in the industry, or an independent contractor hired by the industry, within the 12 months prior to November 9, 2012.
  • Must agree to the Privacy Waiver:
    • By submitting a request for an Industry Pass, the submitter grants Pacific Media Association the right to use their name, likeness and/or submitted image for promotional purposes.
  • Must agree to be added to PMX owned mailing lists that are relevant to Industry professionals. (You may of course unsubscribe if your situation changes.)
  • Provide proper credentials (as defined below) when checking in at the convention, that we may keep for our files.

Further, to receive complimentary Industry Passes via pre-registration, applicants must also fulfill the following requirements:

  • Must be actively employed in the industry on November 9, 2012.
  • Must be an executive or hold a position in a creative department.
    • Office support/administration (data entry, accounting, assistant, etc.) and retail positions (store manager, sales associate, etc.) are not eligible.
  • Applications must be submitted by the end of the day (midnight), Pacific time, November 4th, 2012.

There is a limit of four (4) complimentary passes per organization. Applicants over this limit will be considered for the other (non-complimentary) application methods.

Note: PMX reserves the right to deny/revoke any applicant or badge holder. Industry badges are non-transferable and cannot be replaced if lost, misplaced, forgotten and/or stolen.

Industry Policies

I. Industry Applications & Badges

  1. Industry staff reserves the right to deny any application for any reason at any time.
  2. Industry staff reserves the right to waive fees and/or requirements at their discretion.
  3. There is a limit of four (4) complimentary passes per organization. Applicants over this limit will be considered for the other (non-complimentary) application methods.
  4. PMX reserves the right to deny/revoke any applicant or badge holder. Industry badges are non-transferable and cannot be replaced if lost, misplaced, forgotten and/or stolen.
  5. You may only pick up your own badge. Proxy pick-up of badges for other members of your group is not allowed under any circumstances.

II. Visible Badges

Industry badges must be worn at all times visibly during the convention. Persons without badges will be denied access to all events, programs, and venues requiring badges.

III. Lost Badges

Industry badges cannot be replaced if lost, misplaced, forgotten and/or stolen. For any lost or misplaced badges, please check Con-Ops as well as the Industry Office. If neither office is in possession of your badge, you will have to purchase a regular attendee badge as a replacement.

III. Appropriate Decorum

Pacific Media Expo® determines a "professional" by work ethic, not necessarily the quality of their work. As such, we hold our professional members to a higher standard than our regular attendees. Members that attend Pacific Media Expo® using industry badges are expected to act professionally at all times. Once you accept a professional membership, you represent the organization named on your badge at all times during the convention and when dealing with Pacific Media Expo® attendees and staff. The organization named on your membership will be held responsible for your actions, and that organization may be liable for any misconduct on your part. Professional members are expected to behave professionally at all times and must not represent any organization that they are not affiliated with.

The following behaviors are not permitted:
  • Harassment of any kind to any other individual.
  • Requesting autographs or sketches outside the normal autograph sessions.
  • Unprofessional and/or inappropriate behavior.
  • Violation of any policy set forth by the Industry Office and Pacific Media Expo. In the event that any member of the industry fails to adhere to any policies set forth by PMX or any of its departments, he or she forfeits all industry badge privileges.

IV. Industry Badge Restrictions

Industry badges will not grant you any special access or abilities at Pacific Media Expo®.

Furthermore, industry badges have the following restrictions:
  • Industry badges may not be used to purchase an Artists Market table. This rule does not apply to guests and staff artists receiving their table as compensation for services rendered to the convention.
  • Industry badges may not be used to participate in events that award prizes, such as our CosFest competition. If any exceptions are made where professional members are allowed to participate, they are not eligible to win prizes.
  • Industry badge holders who wish to participate in Artists Market or CosFest must purchase a regular attendee badge and use that to participate in those events.

    Click here to apply online for a PMX Industry Pass

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Night Zero Reg Delay
PMX Attendees Night Zero Registration has been delayed to 8 p.m. We apologize for any inconvenience this may cause. (11.08.12)

PMX is Mobile!
You can now find PMX on Guidebook. Schedule, maps, twitter, alerts and more on your iOS and Android devices for free! (11.08.12)

Guest Update
Due to a health issue, Z8 will not be able to travel to PMX this weekend. PMX apologizes for any inconvenience that this may cause. (11.06.12)

Deadline Extended
The deadline for entering CosFest is now Wednesday, Nov. 7 at 11:59 p.m. The rules have also been updated with times and locations. (11.04.12)

Program Schedule
The PMX Programming Schedule has been updated. (11.02.12)

Swap Meet Info
PMX Swap Meet information for 2012 has been posted. Signup opens tonight at 8! (11.01.12)

Avatar's Prince Zuko
Actor Dante Basco will be appearing at PMX. Dante will be appearing Sunday and will have a panel and autograph session. (10.31.12)

CosFest Forms
Forms for CosFest participation and judging are now available here. Fill out forms relevant to your entry and bring them to the Cosplay Office. (10.30.12)

Night Zero
Get a head start on the weekend by picking up your badge early! Come join us Thursday night for PMX Night Zero. (10.30.12)

Reiyukai America
PMX welcomes back Reiyukai America. They will be holding a panel and workshops on Friday and Saturday. (10.30.12)

Game On
PMX Gaming returns and expands for 2012 with both video game and table top gaming. It will also feature a Go workshop. (10.26.12)

Taiko Workshop
Senryu Taiko will be coming to PMX to hold a panel and have a workshop. Attendees also get a chance to try out the taiko drums. (10.26.12)

Food Trucking
PMX Food Program is pleased to announce The Bun Truck and Truck Norris will be serving at PMX 2012. (10.26.12)

Pocky Room
The Pocky Room is back! Sample the many different flavors of the popular snack food at PMX 2012. (10.26.12)

Program Schedule
The programming schedule for PMX 2012 is now available! The schedule will be updated up until PMX, so stay tuned for more updates! (10.24.12)

Power Rangers!
PMX welcomes Power Rangers Samurai, featuring rangers Alex Heartman, Steven Skyler, Najee De-Tiege, and Hector David Jr. (10.23.12)

Winter Crafts
PMX is pleased to announce Winterland Craft Party with special guest Masumi Kanoh of Baby, the Stars Shine Bright! (10.19.12)

Pacific Media Expo is pleased to announce GRAMM designer Z8 as our second fashion guest of honor for 2012. (10.18.12)

Application News
The applications for Way of the Stick and Blade and White Out Brazilian Jiu-Jitsu tournaments are now available! (10.18.12)

Artists Market Details
Artists Market Signup instructions have been posted! Click here. Signup opens tonight at 8! (10.18.12)

Mobile Guide
PMX will once again be using Guidebook to provide up-to-date schedules and maps to attendees using Apple iOS or Android devices. (10.17.12)

Ryan Stylez
Pacific Media Expo is pleased to welcome Billboard charting singer/songwriter Ryan Stylez. (10.16.12)

White Rabbit
PMX Food Program is back for 2012 and we are happy to announce that White Rabbit, will be serving at PMX 2012. (10.08.12)

$45 Pre-Reg Extended
The October deadline for $45 Full Memberships has been extended to the 15th. Click here. (10.07.12)

Artists Market Info
Signup for tables will open on Thursday October 11th 18th at 8 P.M. Click here for more information. (10.05.12)

Fashion Guest
PMX is excited to announce our fashion guest of honor, Masumi Kanoh, representing Baby, the Stars Shine Bright. (10.03.12)

Are You a VIP?
The Moon Stream VIP Fan Bundle will go on sale at 8:15 p.m. PDT on Tues., Oct. 2. (09.26.12)

Press Reg is Open!
Please note that Press Policies have changed somewhat this year. Click here for more information. (09.25.12)

Industry Reg is Open!
Please note that Industry Policies have changed somewhat this year. Click here for more information. (09.21.12)

Panel Reg is Open!
Would you like to present a Panel or Workshop at PMX? Click here for more information. (09.20.12)

Nights of Music
The Pacific Music Live will have two nights of concerts featuring Moon Stream, Lolita Dark, Psycho Bando, and Stephanie Yanez! (09.19.12)

Mr. Nonaka Returns
PMX is pleased to welcome back mecha designer Tsuyoshi Nonaka. (09.17.12)

Moon Stream at PMX
PMX welcomes Moon Stream as music guest of honor. VIP fan bundle will be available. (09.16.12)

Just Dance
M3 Productions returns to bring electronic dance music to PMX. Meet the DJs. (09.16.12)

Welcome Mr. Yokota
PMX is pleased to welcome character designer and animation director Mamoru Yokota. This is his first appearance at PMX. (09.14.12)

CosFest Reg is Open!
CosFest rules have been updated and online registration is now open. (09.08.12)

FMA Returns
The Way of the Stick and Blade returns to PMX. In addition, we will have our first Brazilian Jiu Jitsu Tournament: White Out. (08.17.12)

Scavenger Hunt
The Fashion Scavenger Hunt returns! Win prizes by exploring the convention and solving puzzles. (08.15.12)

2012 Pacific Media Expo
Images used with permission and are copyrighted by their respective owners.