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PMX Fashion Program returns for 2010 with new guests and new events
  • The new Starlight Fashion Festival replaces the Tea Party as our premiere social event to see and be seen at.
  • Our new Fashion Hall brings together last year's Fashion Boutique stores in a La Foret style setup.
  • The Sunday Fashion Show is back!
  • New Fashion Swap Meet in its own room Friday night.
Fashion Guest of Honor: Innocent World

Designer Yumi Fujiwara of Innocent World


PMX is pleased to announce our first Fashion Guest of Honor for this year: Innocent World and the label’s designer, Ms. Yumi Fujiwara!

Innocent World is a Japanese clothing brand best known for their classic Lolita styled designs. They are one of the forefront Lolita labels in Japan currently featured in the latest volumes of Gothic & Lolita Bible and KERA.  Having just begun selling to overseas customers in May 2009, Innocent World will be making their debut appearance outside of Japan at PMX 2010. We are very excited about their participation and hope everybody will come meet them. Come see them and shop for their unique designs in our Fashion Hall!

Starlight Fashion Festival

Saturday Evening. Room: International Ballroom West

PMX Fashion is back this year with a brand new event, the Starlight Fashion Festival!  This carnival-style event promises a full evening of games, prizes, photos, and fun!

Fashion Hall

Daytime Hours all weekend. Room: San Marino

PMX is the place to go for all your J-fashion shopping needs!  Come see our expanded Fashion Hall and purchase your favorite clothing and accessories this year in our La Foret style setup.

Fashion Show

Sunday Afternoon. Room: LP1/Video1

The PMX Fashion Show will return this year bigger and better than ever! Join us as we send Japan's latest fashions down the runway.

Fashion Swap Meet

Friday night. Room: San Diego

Have a lolita dresses you no longer wear?  Time to get rid of your street punk kimono? Sell or trade your fashion at our new Fashion Swap Meet!

The Fashion Swap Meet does not require you to purchase an entire table. Instead there will be a $1 per item fee.

Fashion Swap Meet Item Tickets can be purchased at the event


PMX 2010 is over! See you in 2011!

Anime Nightclub
Something Different, Uncensored, and a Charity of the Roastee’s choice. Click here. (11.10.10)

Final Programming Schedule
Hot off the press! IT IS HERE. (11.10.10)

Pacific Music Live
PMX announces the performance of Dig Jelly, Lemon Drop Kick, and Tanuki Suit Riot. See the music page for more info. (11.3.10)

Artists Market Registration Open
See here for information about how to access the new system. (10.15.10)

$35 Pre-Reg Extended!
Due to impending guest announcements, $35 Full pre-reg has been extended to the 25th. (10.06.10)

New Food Program Section
Click here for information about Food trucks scheduled to stop by during PMX. (10.04.10)

Swap Meet Sales Open NOW
Click here for updated information about the Swap Meet. (10.03.10)

Artists Market Special Announcement
Please check here daily for updates on the availability of Artists Market tables and notice of potential policy changes. (09.25.10)

Press, Industry, Panel Request Reg open
Policies and registration for Press, Industry, and Panel Requests are all now posted and open. (09.09.10)

PMX Fashion Guest IW
The PMX Fashion Program roars back in 2010 with first guest Innocent World, and new events. Click here. (09.04.10)

Cosfest Reg, One/Two Day Reg, and Hotel Reservations open
Registration for Cosfest Entrants, One/Two Day memberships, and Convention Rate Hotel Reservations are all now open. (09.02.10)

August 2010 raffle
Win: A box set of K-Drama DVD's! Click here. (08.28.10)

Find out how to volunteer and earn your way into PMX. (08.19.10)

© 2010 Pacific Media Expo
Images used with permission and are copyrighted by their respective owners.