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PMX Fashion Program returns for 2010 with new guests and new events
  • The new Starlight Fashion Festival replaces the Tea Party as our premiere social event to see and be seen at.
  • Our new Fashion Hall brings together last year's Fashion Boutique stores in a La Foret style setup.
  • The Sunday Fashion Show is back!
  • New Fashion Swap Meet in its own room Friday night.
Fashion Guest of Honor: Innocent World

Designer Yumi Fujiwara of Innocent World


PMX is pleased to announce our first Fashion Guest of Honor for this year: Innocent World and the label’s designer, Ms. Yumi Fujiwara!

Innocent World is a Japanese clothing brand best known for their classic Lolita styled designs. They are one of the forefront Lolita labels in Japan currently featured in the latest volumes of Gothic & Lolita Bible and KERA.  Having just begun selling to overseas customers in May 2009, Innocent World will be making their debut appearance outside of Japan at PMX 2010. We are very excited about their participation and hope everybody will come meet them. Come see them and shop for their unique designs in our Fashion Hall!

Fashion Hall

Daytime Hours all weekend. Room: San Marino

PMX is the place to go for all your J-fashion shopping needs!  Come see our expanded Fashion Hall and purchase your favorite clothing and accessories this year in our La Foret style setup.

Fashion Swap Meet

Friday night. Room: San Diego

Have a lolita dresses you no longer wear?  Time to get rid of your street punk kimono? Sell or trade your fashion at our new Fashion Swap Meet!

The Fashion Swap Meet does not require you to purchase an entire table. Instead there will be a $1 per item fee.

Fashion Swap Meet Item Tickets can be purchased at the event
Fashion Guest of Honor: Baby, the Stars Shine Bright

Designers Akinori and Fumiyo Isobe of Baby, the Stars Shine Bright

Baby, the Stars Shine Bright Baby, the Stars Shine Bright, the major Lolita label, is known for their classically sweet looks and has been a leading force in the Gothic Lolita world since its creation. Founded in 1988 by Akinori and Fumiyo Isobe, Baby, the Stars Shine Bright has been featured in almost every Lolita publication, including the Gothic Lolita Bible, Kera, Fruits, and was the driving force behind the plot line of the novel, movie, and manga, Shimotsuma Monogatari (Kamikaze Girls). Taking the world by storm, Baby, the Stars Shine Bright has opened flagship store fronts in both Paris and San Francisco, being the first Lolita brand to branch out internationally.

We are pleased to have them as an honored as a fashion guest of honor, and Baby, the Stars Shine Bright will be participating in the Starlight Fashion Festival, the PMX Fashion Show, and the PMX Fashion Hall.
Fashion Guest of Honor: Alice and the Pirates

Designer Miki Nohmoto of Alice and the Pirates

Alice and the Pirates Please join us in welcoming our newest Fashion Guest of Honor, Alice and the Pirates head designer, Miki Nohmoto. Created in 2004 as a sub brand of Baby, the Stars Shine Bright, Alice and the Pirates is the inspiration behind the pirate-lolita style--a darker look incorporating sailor motifs, tricorns, and eyepatches. Alice and the pirates will be selling their merchandise in the PMX Fashion Hall, and will be participating in the PMX Fashion show as well as the Starlight Fashion Festival! Ms Nohmoto, largely responsible for the pirate look, will be attending the Starlight Fashion Festival where guests will have the opportunity to take pictures with her and have them signed. Ms Nohmoto will also be attending a Q&A panel where guests can learn more about the inspirations behind their favorite brand!


PMX 2010 is over! See you in 2011!

Anime Nightclub
Something Different, Uncensored, and a Charity of the Roastee’s choice. Click here. (11.10.10)

Final Programming Schedule
Hot off the press! IT IS HERE. (11.10.10)

Pacific Music Live
PMX announces the performance of Dig Jelly, Lemon Drop Kick, and Tanuki Suit Riot. See the music page for more info. (11.3.10)

Artists Market Registration Open
See here for information about how to access the new system. (10.15.10)

$35 Pre-Reg Extended!
Due to impending guest announcements, $35 Full pre-reg has been extended to the 25th. (10.06.10)

New Food Program Section
Click here for information about Food trucks scheduled to stop by during PMX. (10.04.10)

Swap Meet Sales Open NOW
Click here for updated information about the Swap Meet. (10.03.10)

Artists Market Special Announcement
Please check here daily for updates on the availability of Artists Market tables and notice of potential policy changes. (09.25.10)

Press, Industry, Panel Request Reg open
Policies and registration for Press, Industry, and Panel Requests are all now posted and open. (09.09.10)

PMX Fashion Guest IW
The PMX Fashion Program roars back in 2010 with first guest Innocent World, and new events. Click here. (09.04.10)

Cosfest Reg, One/Two Day Reg, and Hotel Reservations open
Registration for Cosfest Entrants, One/Two Day memberships, and Convention Rate Hotel Reservations are all now open. (09.02.10)

August 2010 raffle
Win: A box set of K-Drama DVD's! Click here. (08.28.10)

Find out how to volunteer and earn your way into PMX. (08.19.10)

© 2010 Pacific Media Expo
Images used with permission and are copyrighted by their respective owners.